Our story

We loved what WHOOP did for us. We just felt something was missing.

It’s something we wear every day - while training, working, travelling or going out - yet its look rarely reflects the person wearing it.

So we set out to change that.

We create distinctive designs that transform the way your WHOOP looks, turning an everyday tracker into something you’re genuinely excited to wear.

Because something that spends this much time on your wrist shouldn’t just perform well.

It should feel like yours.